Jimena
Martinez

Art Director, Graphic 
& Brand Designer


Art Direction
& Design
Contra
Mucho.
    Mercados Ancestrales
Casa Ciclo
Ola.la
Functionless
Capital Groove
The Surfing Cow


Drawings
& Experiments
Rojo Doodles 
    Tattoos
Botanicals
Edible Plants


About
Contact
LinkedIn



Website designed + built 
by Jimena Martinez.
Contra

A personal exploration into what a non-alcoholic spirit could look like if it stopped trying to look like one.

Contra is bold, sharp, and full of attitude. 
Something you'd want to order just for the label.

Each flavor gets its own color universe.
Built through minimal type, saturated palettes, and punchy 3D visuals. The vibe is more futuristic cocktail bar than wellness aisle.

This project was a way to play with mood, tension, and flavor through design.



Art Direction, Brand Identity, Packaging
3D Composition by Andres Salazar
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