Jimena
Martinez


Art Director, Graphic 
& Brand Designer


Art Direction
& Design

Contra
Mucho.
    Mercados Ancestrales
Casa Ciclo
Ola.la
Functionless
Capital Groove
The Surfing Cow



Drawings
& Experiments

Rojo Doodles
 
    Tattoos
Botanicals
Edible Plants


About
Contact
LinkedIn




Website designed + built 
by Jimena Martinez.

Contra

A personal exploration into what a non-alcoholic spirit could look like if it stopped trying to look like one.
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Art Direction, Brand Identity, Packaging





Mucho.

A project about reconnecting people with the food they eat; through the lands it comes from, the cultures it carries, and most importantly, the people who produce it.
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Brand Refresh, Art Direction, Social Media, Packaging, UX/UI, Product Strategy, Service Design, Photography, Project Management




* Along the way, we also launched Mercados Ancestrales, a digital marketplace by the World Food Program.



Casa Ciclo

An answer to a simple question: 
What if sustainable living felt both responsible and easy?

With my partners, we built a brand that keeps responsibility at the center, while making mindful living feel effortless.
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Creative Direction, Branding, Product Strategy, UX/UI, Visual Storytelling, Social Media, Online Experience, Co-Owner



Ola.la

Ola.la brings together some of LA’s most talented Latinx chefs and cooks in an authentic celebration of Latin American food culture.
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Branding, Art Direction, Graphic Design, Social Media




Functionless

An interactive 3D-generation tool exploring how surreal household items can become when we imagine their form separated from their function. 
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Visual Identity, Design System




Capital Groove

A DJ collective creating spaces for connection through music and culture in Bogotá.
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Visual Identity, Social Media, Merchandise Design




The Surfing Cow

Inspired by the surfing lifestyle of Panama’s beaches, The Surfing Cow needed a brand that felt fresh, fun, and approachable.
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Art Direction, Branding, Packaging