Jimena
Martinez

Art Director, Graphic 
& Brand Designer


Art Direction
& Design
Contra
Mucho.
    Mercados Ancestrales
Casa Ciclo
Ola.la
Functionless
Capital Groove
The Surfing Cow


Drawings
& Experiments
Rojo Doodles 
    Tattoos
Botanicals
Edible Plants


About
Contact
LinkedIn



Website designed + built 
by Jimena Martinez.
Mercados Ancestrales

A digital marketplace that serves as a bridge between Indigenous and Afro-Colombian producers and urban communities, built on trust, respect, and ancestral knowledge.

The brand identity draws from earthy tones and organic shapes, grounding the visual system in tradition without nostalgia. Video, e-commerce design, and social media assets were crafted to feel authentic and human, highlighting the stories and communities behind the food.

Client: World Food Program



Creative Direction, Brand Identity, Video Production, Project Management, Visual Storytelling
2.1/10